Digital solutions leverage technology to streamline operations and open new channels for customer interaction. They can help businesses remain in the game, meet their customers’ needs more effectively and accelerate growth. It requires careful planning to determine and select the right digital solution. Here’s a look at some important aspects to take into consideration when selecting a complicated digital solution for your business.

Many digital solutions rely on a mix of advanced and scalable technology which allows them to expand and adapt with the company. But this flexibility comes at the cost of. It’s not unusual for successful solutions to generate requests for more services that is more personal, as well as more variety. The challenge for digital businesses is to embrace complexity, which adds real value without introducing unnecessary complexity.

Complex digital solutions automate routine tasks. This allows employees to spend less time doing administrative tasks and instead focus on more important tasks. They can also enhance data management and permit more precise decision-making through the real-time monitoring of information. These solutions can also reduce costs and make scaling the business more manageable.

Sales professionals face a challenge in communicating the importance of these capabilities. They need to have an understanding of how the solutions will provide tangible benefits to meet specific customer requirements. They also need to be able to adjust their value proposition to meet the changing needs of customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to Plan Your Company for Sustained Profit (The MIT Press 2019). Follow her on Twitter at @mit_cisr.

virtual storage supporting dynamic content management